AI routing for MSPs & 3CX

One gateway. Every client on their own Azure OpenAI.

waypoint is an AI routing platform that puts each of your clients' AI traffic on their own dedicated Azure OpenAI resource, matched automatically by API key, never mixed, never shared. It's what makes AI-powered call transcription and analytics for phone systems like 3CX possible for a managed service provider serving many separate clients at once.

Why waypoint exists

Phone systems like 3CX can now transcribe calls, summarise them, and flag sentiment using AI, but that means every call recording has to go somewhere. For a managed service provider running that integration for dozens of separate client organisations, "somewhere" can't be one shared AI account: each client's calls, transcripts and data need to stay on infrastructure that belongs to them, not mixed together behind a single API key.

waypoint solves that by sitting between 3CX (or any OpenAI-compatible application) and Azure OpenAI, routing every request based on which API key it arrives with. Each client keeps their own Azure OpenAI resource, in their own tenant, under their own compliance boundary, while your team manages every one of them from a single admin panel.

What you get

True per-client isolation

Every API key is matched to one client's own Azure OpenAI resource. There's no shared account and no risk of one client's data ever reaching another's: routing is enforced automatically on every request.

Built for 3CX call intelligence

Speaker-separated call transcripts, with the agent automatically identified by name from the recording itself: purpose-built to handle what 3CX's OpenAI integration actually sends, not a generic wrapper.

Handles real call volumes

Long calls are automatically split and transcribed in parallel behind the scenes, so phone systems with tight timeouts still get a complete transcript back in time.

Drop-in compatibility

Speaks the same API shape as OpenAI itself, so 3CX and any other OpenAI-compatible tool can point straight at it. No bespoke integration work required.

Secured the way IT expects

Credentials encrypted at rest, Microsoft Entra ID single sign-on for your team, automatic account provisioning and deprovisioning, and a full audit trail of every change.

Nothing sits between you and Azure

Traffic routes straight into each client's own Azure OpenAI resource. No third-party cloud holds their data or sits between the call and their tenant.

Who it's for

waypoint is built for managed service providers and IT partners who support multiple client organisations on shared platforms like 3CX, and want to offer AI-powered features (call transcription, summarisation, sentiment) without asking every client to trust a single shared AI account. If you're already responsible for keeping your clients' systems separate, secure and compliant, waypoint extends that same discipline to AI.

Get started

Talk to us about adding AI to your platform

Whether you're rolling out AI-powered call transcription for 3CX or need a secure way to give multiple clients access to Azure OpenAI, we can walk you through how waypoint fits into your environment.

Visit our contact page [email protected]